istighasa

qibla-e-deen madadi, ka'aba-e-iman madadi
ya Hussein ibn-e-Ali, rooh-e-ghareeban madadi

sales pitch

Ladies and Gents. Tonight we bring you the ultimate offer in slumberous delight: Sleeping on your left side. At the mere cost of a dull ache in your left arm, you can avoid laying on your back all night. Breathing will be easier and your butt and back will get out of the feeling that they have turned to stone. What more, you'ld be able to curl up your legs whichever way you like. Now what's lying there straight as a plank compared to such nocturnal bliss? However, we do not guarantee against flow of phlegm towards the left. In that case, you might experience heightened pain in your left ear and tonsil. But isn't that a small price to pay for such luxurious comfort? And, ladies and gentlemen, those selling the right side are nothing but absolute bastards!